Key Partners are the network of suppliers and partners that help in the business. Companies’ create business models to optimize their business models reduce risks and acquire resources. Through its Strategic Business Partners Program, APTA seeks to enhance business relationships and develop meaningful partnerships with for-profit companies by offering services and marketing opportunities that provide mutual benefits to partners and APTA. Who are some of the partners that Fyzical has that helps this business stay afloat?Rene PT: "Fyzical Therapy and Balance Centers is actually an independently owned franchise organization. There are no actual partners for this facility, and there many other facilities owned by Fyzical in Florida alone."

        

       Key activities describe the most important things that a company must do to make its business model work. According to APTA, PTs examine each individual and develop a plan using treatment techniques to promote the ability to move, reduce pain, restore function, and prevent disability. In addition, PTs work with individuals to prevent the loss of mobility before it occurs by developing fitness- and wellness-oriented programs for healthier and more active lifestyles. Under what circumstances, do you find it necessary to change some of your key activities for some of your patients? Rene PT: "For the many different kinds of patients that the facility gets, the key activities are continually modified and updated for each patient. This is not considered special treatment."

        

      Customer relationship is an approach to managing a company’s interactions with current and future customers. According to APTA, the construct of the alliance in therapeutic situations is derived from theories of transference first outlined by Freud in 1912 and refers to the sense of collaboration, warmth, and support between the client and therapist.4,5 Following on from this concept, Bordin1 in 1979 defined the 3 main components that contribute to the alliance construct as: (1) the therapist-patient agreement on goals of treatment, (2) the therapist-patient agreement on interventions, and (3) the affective bond between patient and therapist. In a situation in where a new patient just does not seem cooperative nor convinced that your Physical Therapy can help them achieve desired results, what are some ways in which you can improve your relationship with this patient? Rene PT: "While establishing a relationship with a patient, I would explain the benefits and discuss limiting factors including transportation, financial situations and motivation."

        

     Cost Structure refers to the types and relative proportions of fixed and variable costs that a business occurs. According to Chron, The basic equipment includes treatment tables, which retail from around $1,500 each, fitness equipment such as upright bicycles costing from $800, and treadmills, which start at $1,800 each. Miscellaneous equipment such as heart rate monitors sell at around $150. You will also need items such as several ultrasound muscle stimulators, which sell for around $3,600 each. After being in business for some time, what some ways in which you can reduce the costs spent for equipment and materials? Rene PT: "In order to reduce costs, you we review the spending budget. After a careful examination, we aim to eliminate unnecessary expenses, If needed we reduce the hours of the staff."

       

      Revenue streams reveal the earnings a business makes from all of the methods used to make money.  Janet Yamada Soto, the owner of Berkeley Physical Therapy, a PTPN member in Berkeley, California, founded her clinic in 1984 to treat musculoskeletal disorders, so it makes sense that she offers foot orthotics for sale in her clinic. Ms. Soto states that one of the easiest ways to add cash-pay services to your clinic is to sell products that your clients can use at home. As an owner of a business, what are some of methods that you use to find out if an item will bring you good revenue? Rene PT: "When reviewing an item, we look at the company costs and much the item produces."